SOPHISTICATED STATEMENTS

Discover a world where each piece is as unique as you are. Embrace your individuality with our exclusive designs.

Sophisticated Statements that Feel Good!

We believe that fashion should not only look good but make you feel good too!!

Our brand is all about bold, unique, realistic sizing, and one of a kind handcrafted pieces that are sure to leave a lasting impression.

You're beautiful inside and out. It's time to start feeling good!

OUR MISSION

From our C.E.O Candace Allen

The Allen Avenue exists to elevate your personality through sophisticated, chic fashion pieces.
We believe by creating, one-of-a kind unique pieces, it will allow you to feel comfortable, classy, and confident
"We believe you are beautiful and should feel beautiful in what you wear."

Welcome to Noir Belle — The Beauty Department of The Allen Avenue

Where fashion meets finesse, Noir Belle celebrates the richness, resilience, and radiance of Black beauty. As the official beauty arm of The Allen Avenue, Noir Belle is your go-to destination for timeless hair essentials and luxe beauty staples that feel just as good as they look.

From premium wigs to plush scrunchies and protective hair bonnets, every piece is thoughtfully curated to support your glow—day and night. Whether you're elevating your everyday routine or preparing for your next statement moment, Noir Belle is here to crown your confidence.

Because true sophistication starts at the root.

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LUXURY IN EVERY LOOP

Grab one for $10, or mix and match — 2 for $18 or 3 for $25! Perfect for gifting, coordinating, or just treating yourself

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Noir Belle

Wig Construction - Bring Your Own Bundles

$80.00 CAD
$90.00 CAD $80.00 CAD
Sale Sold out
Shipping calculated at checkout.
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GOT FAITH?

THE ALLEN AVENUE MERCH

There's one thing we can all agree on, Life is "LIFEING", and at times its hard to believe in the present, much less plans for the future. We created our inspirational faith brand, as a way of self-encouragement. Life is hard, this we know, but if we change our thoughts just maybe we can change our lives.

Believe in yourself, you've got this!

Where's The Faith?Find Your Faith
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SHOP WITH US IN PERSON & FIND OUT WHERE WE'LL BE NEXT

We can't wait to receive your online orders, but shopping in person with you is truly a joy. Visit us at the locations listed below. We're eager to see you!

SHOP WITH US IN PERSON - AUGUST 24, 2025

The Mom Market & Promenade Mall

We will be set up at Promenade Mall, a bustling shopping destination with high foot traffic and a vibrant community of shoppers. Find us on the lower level in front of Forever 21.

Date: Sunday August 24, 2025

Mall Hours: 11:00 am - 6:00 pm

Location: 1 Promenade Cir, Thornhill, ON L4J 4P8

Shop with Us in person - Sunday September 7, 2025

Toronto Black Women Business EXPO

Join us at the Toronto Black Women Business EXPO on September 7th, 2025 - Where Empowerment Meets Success!

Date: Sunday September 7, 2025

Location: 995 Arrow Road North York | JCA Community Centre

Time: 11:00 am - 5:00 pm

FREE TICKETS

Shop with Us in Person - Sunday September 14, 2025

The Mom Market & Whitby Marina

We’re bringing cozy fall vibes, local love, and a warm community feel. From hot drinks to handmade goods, Join us for the full autumn experience.

Date: Sunday September 14, 2025

Location: 301 Watson Street West Whitby, ON

Time: 10:00 am - 4:00 pm

Free Entry

Facebook Group

SHOP IN PERSON WITH US - SUNDAY SEPTEMBER 28, 2025

The Mom Market & Holland Marsh Wineries

We will be popped up indoors in the gorgeous clubhouse.The Clubhouse is a two-story, open concept space surrounded by wood accents providing a relaxing atmosphere. The second-story seating overlooks the magnificent views of the luscious vineyard. 

Date: Sunday September 28, 2025

Time: 11:00 am - 4:00 pm

Location: Holland Marsh Wineries, 18270 Keele St, Newmarket, ON L3Y 4V9

FREE ENTRY

Shop with us in person - Sunday OCTOBER 19, 2025

The Mom Market & Assembly Park Vaughn ON

We will be popped up at Assembly Park IN Vaughn, Ontario, a vibrant and creative district designed for gathering, living, and making memories. Join us for an amazing experience.

Date: Sunday October 19, 2025

Location: 80 Interchange Wy, Concord, ON L4K 5W3
Time: 11:00 am - 5:00 pm

Shop with us in person - Sunday October 26, 2025

The Mom Market & Assembly Park Vaughn ON - Day 2

Join us on Day 2, We will be popped up at Assembly Park IN Vaughn, Ontario, a vibrant and creative district designed for gathering, living, and making memories. Join us for an amazing experience.

Date: Sunday October 26, 2025

Location: 80 Interchange Wy, Concord, ON L4K 5W3
Time: 11:00 am - 5:00 pm

Shop with us in Person - Sunday November 16, 2025

The Mom Market x Old Mill Toronto

We're Popping up at the Old Mill Toronto. Join us and other vendors as we prepare for the holiday season.

Date: Sunday November 16, 2025

Time: 11:00 am - 4:00 pm

Location: The Old Mill Toronto | 21 Old Mill Road Toronto, ON

Free Entry

Facebook Group

SHOP IN PERSON WITH US - SUNDAY NOVEMBER 30, 2025

The Mom Market & Promenade Mall

We will be set up at Promenade Mall, a bustling shopping destination with high foot traffic and a vibrant community of shoppers. Find us on the lower level in front of Forever 21 on Sunday November 16, 2025

Date: Sunday November 30, 2025

Location: 1 Promenade Cir. Thornhill, ON L4J 4P8

Mall Hours: 11:00 am - 6:00 pm

Shop with us in person - Sunday December 14, 2025

The Mom Market & Promenade Mall

We will be set up at Promenade Mall, a bustling shopping destination with high foot traffic and a vibrant community of shoppers. Find us on the lower level in front of Forever 21 on Sunday December 14, 2025

Date: Sunday December 14, 2025

Location: 1 Promenade Cir. Thornhill, ON L4J 4P8

Mall Hours: 11:00 am - 6:00 pm